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Thank you to all the Volunteers from HNB
Thursday, 10 April 2014 12:15

As another hockey season comes to a close, National Volunteer Week (April 6-12, 2014) provides a great opportunity to recognize, celebrate and thank the many volunteers who make hockey happen in New Brunswick.

As HNB President thank you for your contribution and on my behalf please thank all of those in your community who help lead, develop and promote positive hockey experiences for our youth.

As the following quote suggests you never know the impact the impact your may have. "I myself will never forget an inspiring volunteer coach I had growing up as a Minor Hockey League player. Not only did he teach me the fundamentals of the game itself, he also taught everyone the importance of teamwork and perseverance - qualities that remain with me to this day." - Steve Tipman, President & CEO Volunteer Canada

 

Ray Carmichael,
President
Hockey New Brunswick

 
Thank you to all the Volunteers from HNB
Thursday, 10 April 2014 12:15

As another hockey season comes to a close, National Volunteer Week (April 6-12, 2014) provides a great opportunity to recognize, celebrate and thank the many volunteers who make hockey happen in New Brunswick.

As HNB President thank you for your contribution and on my behalf please thank all of those in your community who help lead, develop and promote positive hockey experiences for our youth.

As the following quote suggests you never know the impact the impact your may have. "I myself will never forget an inspiring volunteer coach I had growing up as a Minor Hockey League player. Not only did he teach me the fundamentals of the game itself, he also taught everyone the importance of teamwork and perseverance - qualities that remain with me to this day." - Steve Tipman, President & CEO Volunteer Canada

 

Ray Carmichael,
President
Hockey New Brunswick

 
It all started right here in Riverview
Friday, 04 April 2014 16:06
A great video that should make us all proud. You might recognize all the locations and some of the kids.
 
Pee Wee Hawks are Kent South Champions!
Tuesday, 01 April 2014 10:05

 

2014-peewee-hawks-KS

The Pee Wee Hawks took home their 3rd banner of the season with a solid win Kent South. Great way to wrap up the year!

 
Central Hockey League PeeWee Champions!
Monday, 31 March 2014 16:40

BluesTeam4

On March 22 and 23, 2014, the Byron Dobson Arena hosted the Central PeeWee Hockey League (CPWHL) PWA Weekend of Champions.

In the semi-final, the Blues faced the Kent Sud Flames.  The hometown Blues were down 2-0 after 2 periods and battled for the come-back 3-2 win.

The Blues met the Sackville Macs in the final.

The combination of powerful offence and solid defence produced a 5-0 shutout and the Championship banner for the Blues.

Congratulations, Blues!

 
Atom Crushers win at home!
Monday, 03 March 2014 16:30

 

Congratulations to the Riverview Atom Crushers on capturing another banner... this time in their home rink! Way to go!

Crushers-2014-Subway-Banner

 
Atom Crushers bring home the Hillsborough Championship
Monday, 24 February 2014 10:43

 

Congratulations Crushers on your big win at the Annual Hillsborough Tournament!

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Congratulations to the Pee Wee "C" Hawks
Monday, 24 February 2014 10:41

Another banner for Riverview brought home from the 2014 Tom Hasson Memorial Tournament in Oromocto! Great job Hawks!

Hawks

 
Riverview Atom Crushers win in Keswick Valley
Monday, 10 February 2014 17:38

 

Congratulations to the Riverview Atom Crushers on crushing all oponents in the 2014 Keswick Valley tournament! Awesome job!

Crushers2014

 
Riverview Atom Phantoms win Gold!
Monday, 10 February 2014 17:35

 

Congratulations to the Riverview Atom Phantoms on their recent banner win in the Shediac-Cap-Pélé tournament!

Phantoms

 
Pee Wee A Blues win in Lancaster
Friday, 07 February 2014 15:44

 

Our Pee Wee A Blues captured the Gold in Lancaster at the February Freeze as well. They join our Bantam A Boys who also brought home a banner. A great weekend for Blues hockey! Congratulations everyone!

peeweeblues

 
Bantam A Blues Win Gold in Lancaster
Tuesday, 04 February 2014 14:07

 

Congratulations to the Riverview Bantam A Blues on going undefeated all weekend and capturing the banner at the February Freeze Tournament. This is their second gold to go with two other silvers they have won this season. Way to go guys!

Blues

 
Congratulations Girls Bantam Royals!
Monday, 20 January 2014 20:10

The Girls Bantam Royals recently brought home the banner from the "Frozen Face Off" tournament in Fredericton adding to the one our Atom girls also won there! Way to go ladies!

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There are no unassisted goals
Monday, 20 January 2014 12:22

 

As excitement builds for the 2014 Olympics, cleansheet communications and Canadian Tire have launched the world's biggest Team Photo Project.  It is built around the Canadian hockey superstar Jonathan Toews, an Olympic Gold Medal winner, Team Canada member, and two time Stanley Cup winning Captain of the Chicago Blackhawks.

 

The Toews Team Photo Project consists of Jonathan Toews and his community team of 300 real people, not actors, who helped his hockey dream flourish.  The team photograph itself forms the shape of a maple leaf, which is reminiscent of the belief that the best of sport brings out the best in the community and nation.

 

"There has always been the classic definition of a team photo, that being the players and the coaches," says Neil McOstrich, Creative Director and founding partner at cleansheet.  "What we were trying to accomplish was the real team photo!  The one that includes the people in the community who helped get the athlete where he is today.  Every athlete in the world has one, this one is unique to Jonathan Toews."

 

The Team Photo appears in three television ads, digital advertising and hub, documentaries, electronic ‘thank you odes’, print, outdoor, subway dominations, Canadian Tire stores and their flyers.

 

Inspiration for the campaign concept: "The game may be hockey, but the people who make it work, the coaches and carpoolers and rink flooders, they speak to the importance of community," says Catherine Frank, Chief Operating Officer and cleansheet's other founding partner.  "So we brought Jonathan's community together to express a sentiment everybody has felt, but in a surprising way that nobody has ever seen before."

 

The commercial includes his parents, coaches, carpoolers, primary school teaches, local rink flooders, superfans, fundraisers and others who have contributed to his success along the way.  “Canadian Tire believes in the importance of communities because we’ve been part of them for over 90 years,” says Susan O’Brien, VP Strategic Marketing at Canadian Tire. "Shooting the commercial was an incredible experience and felt like a reunion. Here was the community that supported him, all seated in the arena so that the visual is of a great maple leaf, with one empty seat in the centre for Jonathan. It was a special moment when he came out and saw everyone assembled. We caught the reaction and it’s a great clip on the We All Play for Canada website.”

 

The unexpected documentaries:  In the process of searching out the members of Team Toews, cleansheet heard amazing stories from the extended community.  "They were so heartfelt and inspiring, we brought along a documentary crew to capture them," says Catherine Frank.  "When Canadians see these stories, they will see the best of themselves.  They will be proud."

 

We All Play for Canada campaign fuels pride leading up to the 2014 Olympics

 

Canadian Tire and cleansheet's campaign debuted during the World Junior Hockey Championships and will continue to run leading up and throughout the 2014 Sochi Olympics.  The inspirational Toews Team Photo commercial, which carries the message that there is no such thing as an unassisted goal, was filmed in Jonathan's hometown of Winnipeg at the MTS Centre.  It begins with a tight shot on Jonathan Toews, the arena announcer saying:  "Jonathan Toews' goal assisted by…"  the viewers are expecting another hockey player to be revealed as in on the goal, but to their surprise, they see his parents, community rink builders, fundraisers, sponsors and carpoolers instead.  The announcer credits them with the assists along with everyone else whose actions prove "there is no such thing as an unassisted goal."  The commercial ends with the written and spoken title, "We All Play for Canada."

 

Canadians asked to submit their stories about enabling play

 

The Toews commercial is only the beginning of the community experience.  Viewers can explore a digital version of the Toews Team Photo and click on it to discover heartwarming documentaries about the people in the photograph at www.weallplayforcanada.ca. At the end of each documentary, the viewer is invited to tell their story about his or her contributions to helping others enjoy play.

 

The Team Portrait Project is the source for all these inspiring community stories.  Canadians are encouraged to participate on our website and tell their stories, use the hashtag #weallplayforcanada, follow us on Facebook (Canadian Tire), and share these videos on Youtube.  The campaign is part of the ‘We All Play For Canada’ platform cleansheet launched for Canadian Tire late last year to encourage kids and families to be more active.

 

 
Congratulations to the Riverview Kings!
Monday, 06 January 2014 11:25

 

The Riverview Atom Kings brought home the banner at the 2013 Wayne Hicks Classic tournament in Sackville. Great job Kings!

kings

 

 
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